![]() Moffett said Verizon Wireless' move was a blow to confusing pricing plans. Bernstein analyst Craig Moffett wrote in a research report, before the other two carriers introduced their competing plans. The Verizon Wireless plan is "likely to have repercussions for years to come," Sanford C. Unlike the Verizon Wireless and AT&T plans, T-Mobile's includes unlimited text and picture messaging, which costs $14.99 per month when added to other T-Mobile plans. Three hours later, T-Mobile followed suit, saying it would introduce a $99.99 plan on Thursday. "This is a highly competitive market and we're committed to moving fast to meet customer needs," said Ralph de la Vega, chief executive of AT&T Mobility. Its announcement was all but five hours old when AT&T announced its own unlimited plan. Verizon Wireless was apparently the first major carrier to make an "unlimited" plan available nationwide with no domestic roaming or long-distance fees. ![]() ![]() Verizon Wireless introduced an unlimited calling plan for $99.99 a month on Tuesday, a move that was quickly matched by AT&T Mobility and T-Mobile USA and weighed down stock prices for all U.S. ![]()
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